Login for Sims:


Zenophon A. Abraham, Chairman and Chief Executive Officer

Zenophon Abraham is the designer and developer of the XFL Simworld and the Oakland Baseball Simworld, and the creator of the simulator concept around which SBS products are built. Both products are the embodiment of his experience in system dynamics modeling, public finance, urban economic development, sports event planning and bid preparation, public relations, journalism, and economics and politics.

A creative thinker with a diverse background and a track record of accomplishments, Mr. Abraham created the Oakland-Alameda County Sports Commission, then served as its president. In that role, he headed the bid effort to bring the 2005 Super Bowl to Oakland. With Dr. Rascher, he founded Sports Business Simulations.

Mr. Abraham is a results oriented, proactive leader with a talent for thinking out-of-the-box: always developing innovative solutions to problems. He is a top-flight simulation model programmer, policy analyst, city planning and economic development expert, and political and media strategy specialist.

Mr. Abraham has served as economic advisor to the last two Mayors of Oakland, as a consultant to several California Redevelopment agencies, and as a popular newspaper columnist. He's active on the Awards Committee of The California Alumni Association.

Daniel A. Rascher, PhD, Vice Chairman and Chief Marketing Officer

Daniel Rascher teaches and publishes research on sports business topics, and consults to the sports industry. He specializes in economics and finance and more specifically in industrial organization, antitrust, M&As, valuation, economic impact, feasibility research, damage analysis, strategy, and labor issues in the sports industry.

While Dr. Rascher is founder of Sports Business Simulations, he's also Founder and President of SportsEconomics, a consulting firm, and a Principal at LECG, LLC. Dr. Rascher's clients have included companies involved in the NFL, NBA, NHL, PGA, NCAA, AHL, Formula One racing, CART, Premier League Football (soccer), various quasi-governmental sports authorities, B2B enterprises, and IHRSA.

Dr. Rascher received his Ph.D. in Economics from the University of California at Berkeley. He is Director of Academic Programs for the Sport Management Program at the University of San Francisco (USF), where he also teaches courses in sports finance, sports economics, and sports business research methods.

Prior to joining USF, Dr. Rascher was an Assistant Professor at the University of Massachusetts, Amherst. He has authored articles for academic and professional journals and book chapters in the sport management and economics fields, and has been interviewed numerous times by the media on sports business topics.

Kristin J. Herrera, Executive Vice President, Corporate Image

An experienced entrepreneur, Kristin Herrera, graphic designer, web designer and founder of K.J. Herrera Designs, was instrumental in the founding and growth of two successful companies, Big Boy Studios and Michael Hove & Company. In addition to her many years of marketing, logo and branding work, Kristin has several years of experience establishing and managing business relations. In her creative process, she draws on her experience as a successful fine artist and student of art history.

Sandrine Olivencia, Senior Vice President, Marketing and Product Development

With 14 years of professional experience, Ms. Olivencia has a unique blend of marketing and software development experience.

An MIS consultant for the past 8 years, Olivencia has worked in a wide variety of industries including telecommunications, transportation and architecture, education, and software. With PMA Consultants LLC, Olivencia first worked as a programmer/analyst: she designed, developed and implemented several computer information systems.

Prior to her MIS career, Olivencia worked in product and service marketing. With PMA Consultants, she researched construction bids in various governmental and engineering publications as well as on the World Wide Web, coordinated and assembled technical proposals, and wrote, proofread and maintained all marketing materials such as resumes, project write-ups, advertisements, press releases, and newsletters. She designed and programmed a customer management database and a marketing document management system.

With Nachi Robotics, Olivencia was responsible for marketing robotic systems in continental America targeting mainly the automotive and the metalworking industries.

Olivencia holds a BA in foreign languages and a master of international business from the University of Aix-en-Provence, France, and an MS in computer information systems from Eastern Michigan University. She also studied at the University of Trieste, Italy and lived in England for a year. Born and raised in France, she moved to the US at the age of 24 to live her American dream. She is now bicultural and bilingual (American/French) and also speaks Italian, Spanish and German. She is still a huge soccer fan. She is the proud mom of Emma, her one-year old daughter.

Jill Schulze, Senior Vice President of Marketing and Investor Relations

Ms. Schulze is a high-tech executive with over 10 years experience in sales and marketing in the technology and hospitality industries. Ms. Schulze brings her enthusiasm, creativity, and problem solving skills to the company, as well as her ability to articulate the company’s value proposition in a compelling and understandable way. A veteran of several startups, she also brings an international knowledge of business and the education market to the company.

Prior to joining Sports Business Simulations, Ms. Schulze was Director of Business Development at Open Globe, Inc., a multimedia development company based in Berkeley, California. Previously she was a senior executive at software developer Click Entertainment in San Francisco, and a Technical Recruiter for RGA Associates of San Francisco. Ms. Schulze also serves on the Board of Directors of the Computer Institute, a non-profit foundation based in San Francisco.

Fluent in German, French, and English, Ms. Schulze was raised in Heidelberg, Germany and has also lived and worked in London, Paris, and San Francisco. Ms. Schulze attended Schiller International University in Heidelberg, Germany and Sorbonne University, in Paris, France.

Karen Kelly
, Senior Vice President of Sales and Business Development

Ms. Kelly joined Sports Business Simulations in June of 2003 and brings more than 15 years of experience in corporate sales, advertising and strategic brand marketing to the company.

In her role as SVP of Business Development for Sports Business Simulations, Ms. Kelly's responsibilities include developing new business strategies, negotiating new campaign opportunities and implement corporate sponsorship programs.

Karen Kelly graduated from Michigan State University with a BA in Business and Marketing. She has continued her training in Executive Education at the University of California Berkeley.